The numbers are staggering. Since 2007, mail volume in the United States has dropped by 43.1 billion pieces, post office visits are down by 200 million, and retail transactions have decreased at least $2 billion. The figures, worry some in the direct mail industry, could eventually lead the United States Postal Service to reduce delivery to three days a week.
This issue's Shoptalkers: Fred Davis, CEO of Strategic Perception; Eric Hogensen, president of HSG Campaigns; Douglas Herman, partner at The Strategy Group; and Vince Monaco, owner of the Monaco Group.
If you’re a first-time candidate, you’ll soon discover that a lot of people are going to give you their two cents about your campaign. The thing is, many of them have no idea what they’re talking about.
Here are five terrible pieces of advice that you are likely to hear, and the facts that you need to remember.
This week Eric is recommending, Building a Business of Politics: The Rise of Political Consulting and the Transformation of American Democracy.
"This book is a great read if you really want to learn about the history of political consultants in the US. From the earliest days of the Progressives seeing 'publicity' as an antidote to political machine corruption at the turn of the the 20th century, to the first political consulting firm starting in California in 1933, this book was informative and interesting. As we enter a political time like no other, it's important to know your history!"
With tight budgets and neighborhood politics, local campaigns can feel like a challenge to begin and an even greater challenge to win. So, how do you turn your grassroots campaign into a winning campaign for your neighborhood?
By considering these three tips to start thinking "locally"!
.png)
