Campaigns can appear to be confusing and at times unknowable. Our campaign pyramid helps to break any campaign down into easy to understand pieces. Politics is at the foundation of every campaign. Electoral campaigning is fundamentally political and all activity rests on the strength of the internal and external political game. In the heart of the pyramid are the core mechanics of campaigning: communicating to voters, raising resources and field campaigning. At the top of the pyramid guiding the whole project is the strategy. A good strategy is an essential component of all campaigns.