The numbers are staggering. Since 2007, mail volume in the United States has dropped by 43.1 billion pieces, post office visits are down by 200 million, and retail transactions have decreased at least $2 billion. The figures, worry some in the direct mail industry, could eventually lead the United States Postal Service to reduce delivery to three days a week.
This issue's Shoptalkers: Fred Davis, CEO of Strategic Perception; Eric Hogensen, president of HSG Campaigns; Douglas Herman, partner at The Strategy Group; and Vince Monaco, owner of the Monaco Group.
If you’re a first-time candidate, you’ll soon discover that a lot of people are going to give you their two cents about your campaign. The thing is, many of them have no idea what they’re talking about.
Here are five terrible pieces of advice that you are likely to hear, and the facts that you need to remember.
This week Eric is recommending The Start-Up J Curve: The Six Steps to Entrepreneurial Success.
"Startups are hard. As I work on building TenMoreVotes, I'm trying to learn as much as possible about starting this kind of company. This book was really helpful. Breaking the startup 'cycle' into six stages, this book creates a framework to build a company. I strongly recommend it if you are interested in the startup process."
"Eric Hogensen is not just a strong political strategist, he is also a friend and adviser to his clients as he works with them on challenging campaigns. I have been very happy with the products and services his firm has delivered for my campaigns, and I would recommend them to any candidate or organization that hopes to have an impact in their election."
- Doug Otto, President, California Community College Board Of Trustees
Dave is getting married in Milwaukee next month, and the day before the wedding, we will be having a get-together in the bar beneath our old office. Come by to celebrate and catch up.
Where: The Highbury Pub
Address: 2322 S. Kinnickinnic Ave, Milwaukee, WI
Time: 3pm
If you're in town, we hope you will join us!
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