The numbers are staggering. Since 2007, mail volume in the United States has dropped by 43.1 billion pieces, post office visits are down by 200 million, and retail transactions have decreased at least $2 billion. The figures, worry some in the direct mail industry, could eventually lead the United States Postal Service to reduce delivery to three days a week.
This issue's Shoptalkers: Fred Davis, CEO of Strategic Perception; Eric Hogensen, president of HSG Campaigns; Douglas Herman, partner at The Strategy Group; and Vince Monaco, owner of the Monaco Group.
If you’re a first-time candidate, you’ll soon discover that a lot of people are going to give you their two cents about your campaign. The thing is, many of them have no idea what they’re talking about.
Here are five terrible pieces of advice that you are likely to hear, and the facts that you need to remember.
Dave is recommending Born a Crime: Stories from a South African Childhood by Trevor Noah.
"In Born a Crime, Noah shows us a side of him that we don't usually see on The Daily Show. It is an intimate memoir that illustrates both the beauty and absurdities of life. It could be described as a South African version of Dreams From My Father, but with more jokes. (Like President Obama, Noah is from a mixed-race background, but in a country where it wasn't only taboo at the time, it was criminal. Hence the name of this book.) Addressing major issues like race, religion, language, and domestic violence, he uses his unique experiences to tell stories to which we can all, somehow, relate. This is not a typical celebrity memoir. I definitely recommend it."
“HSG was a big asset for my campaign. They worked with me to create a really strong message for my district, and the mail they created was first-class. Eric and his team will make great partners with you on your toughest campaigns.”
— Rex Richardson, Long Beach Council Member, District 9
Are you looking for a general consultant, for direct mail, or for digital products in 2018? Click here to email us about your project and request a proposal! We look forward to working with your campaign.
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