The numbers are staggering. Since 2007, mail volume in the United States has dropped by 43.1 billion pieces, post office visits are down by 200 million, and retail transactions have decreased at least $2 billion. The figures, worry some in the direct mail industry, could eventually lead the United States Postal Service to reduce delivery to three days a week.
This issue's Shoptalkers: Fred Davis, CEO of Strategic Perception; Eric Hogensen, president of HSG Campaigns; Douglas Herman, partner at The Strategy Group; and Vince Monaco, owner of the Monaco Group.
If you’re a first-time candidate, you’ll soon discover that a lot of people are going to give you their two cents about your campaign. The thing is, many of them have no idea what they’re talking about.
Here are five terrible pieces of advice that you are likely to hear, and the facts that you need to remember.
Mark is recommending The President's Book of Secrets, by David Priess.
"A deep look at the evolution of the President's Daily Brief by the CIA, and how different Presidents consumed intelligence. Extremely prescient today as we have a President who, as reported, doesn't read briefings unless his name is featured heavily. Priess takes a historical look at how intelligence shaped history, and how the transition from different administrations caused problems for the CIA."
This April, please consider donating blood. Blood donations save lives. It is an easy, safe, and painless process that does a lot of good.
Click here to find a blood drive near you >>
Eric is recommending The Soul of an Octopus.
"An animal as amazing and engaging as the octopus deserves a book equally as compelling. This book delivers. It almost reads as a love story, between the author and these animals. A beautiful love story. The octopus tops my favorite animal list just like this book tops my highly recommended book list. Also it's a nice reprieve from the human world we all now inhabit. I absolutely enjoyed reading this book."
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