The numbers are staggering. Since 2007, mail volume in the United States has dropped by 43.1 billion pieces, post office visits are down by 200 million, and retail transactions have decreased at least $2 billion. The figures, worry some in the direct mail industry, could eventually lead the United States Postal Service to reduce delivery to three days a week.
This issue's Shoptalkers: Fred Davis, CEO of Strategic Perception; Eric Hogensen, president of HSG Campaigns; Douglas Herman, partner at The Strategy Group; and Vince Monaco, owner of the Monaco Group.
If you’re a first-time candidate, you’ll soon discover that a lot of people are going to give you their two cents about your campaign. The thing is, many of them have no idea what they’re talking about.
Here are five terrible pieces of advice that you are likely to hear, and the facts that you need to remember.
I know firsthand the high-quality work HSG Campaigns has done in Los Angeles and across California. Eric Hogensen and his team have a talent for creative communications, strategic targeting, and innovative campaign practices. A Democrat running for office in California should definitely consider them for their campaign.
— Eric Bauman, Chair, California Democratic Party
This week Mark is recommending "The Physics of the Impossible" by Michio Kaku.
"Have you ever read science fiction and thought 'man it would be cool to own some of those gadgets'? What if I told you that many of them are not only possible within the laws of physics, but likely to be developed? Michio Kaku takes you though classic science fiction gadgets, phasers, force fields, lightsabers, and many more, and explains how they might be developed. An amazing read for anyone who is curious about the future of technology and just how weird advanced physics can get."
Florida’s gubernatorial primary brought perhaps the biggest upset of the year, with Tallahassee Mayor Andrew Gillum pulling off a surprise win that almost nobody saw coming. With polls predicting a 3rd place finish, how did Gillum manage to pull off victory?
1. He Created Clear Contrast:
Gillum's story wasn't just inspiring, it set him apart. He's the son of a bus driver and a construction worker, the first in his family to attend college, and (would be) the state's first African American governor. Compare that to his main opponents, Gwen Graham, Philip Levine, or Jeff Greene, who all came from privileged backgrounds. And compared to second-place finisher, the super-centrist Graham, Gillum's strong progressive credentials gave Democratic primary voters a clear ideological choice.
2. He Didn't Fear the Label:
Earning endorsements from the likes of Bernie Sanders sets you up to be labeled a "socialist" by Republicans, but Gillum feared not. Progressives have long argued that staying in the middle doesn't win general elections. You can't win if you don't inspire the base. Enough Democrats felt comfortable with that argument to nominate him. Both conservatives and progressives will have ample reason to vote now.
3. He Brought in New Voices:
From what we can tell so far, the reason Gillum surprised pollsters is because he built a coalition of under-sampled voters - namely people of color and Millennials. Re-creating the Obama coalition, he boosted turnout and has obvious energy going into November.
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