WHAT WE'RE READING

Eric is recommending Hit Makers by Derek Thompson.

"An unbelievably easy read about an ever important topic. How things become 'hits' in the movies or music is a question we all ask. The answers are both obvious and random. Exploring the topic of what makes a hit lets us explore life itself. 'None of this is new. From ancient lullabies to modern memes, new hits serve old purposes: to fill the time, to familiarize the strange, to estrange to familiar, to infect with emotion, to create meaning.' I strongly recommend this book."

- Eric

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Best,


- Eric, Dave, and Mark
HSG Campaigns
www.HSGCampaigns.com

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