The numbers are staggering. Since 2007, mail volume in the United States has dropped by 43.1 billion pieces, post office visits are down by 200 million, and retail transactions have decreased at least $2 billion. The figures, worry some in the direct mail industry, could eventually lead the United States Postal Service to reduce delivery to three days a week.
This issue's Shoptalkers: Fred Davis, CEO of Strategic Perception; Eric Hogensen, president of HSG Campaigns; Douglas Herman, partner at The Strategy Group; and Vince Monaco, owner of the Monaco Group.
If you’re a first-time candidate, you’ll soon discover that a lot of people are going to give you their two cents about your campaign. The thing is, many of them have no idea what they’re talking about.
Here are five terrible pieces of advice that you are likely to hear, and the facts that you need to remember.
"We hired HSG Campaigns as subcontractors on a big project. They were fantastic to work with: thorough in their approach to the campaign; communicated well; and maintained a positive attitude throughout. We ended up increasing their role in the project. I look forward to the next time I will get to work with them."
- Rick Ridder, President and Co-Founder, RBI Strategies
This month Matt is recommending the miniseries "The Boys" available on Amazon Prime.
“The Boys” is set in a time where superheroes are well known to the general public for all their superpowers and helpfulness towards fighting crime. But the crusaders are owned and operated by a multi-billion dollar corporation that is stuck on monetizing and exploiting them. A rogue group of vigilantes begins to develop, and are willing to do anything they can to expose the corrupt corporation.
This is not your typical “lets save the world” superhero story, so be prepared for a different type of superhero series that adds in a much more adult level interpretation. Overall, I found the series to be interesting and unique due to its oddly different depictions of superheroes and how they’re really not who everyone thinks they are.
We are excited to announce the launch of our new website, HSGCampaigns.com. Check it out! Read case studies by Eric, Matt and Mike on past campaigns. Learn about our team and browse our past advice columns. Proudly designed by Just Ad Me.
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