The numbers are staggering. Since 2007, mail volume in the United States has dropped by 43.1 billion pieces, post office visits are down by 200 million, and retail transactions have decreased at least $2 billion. The figures, worry some in the direct mail industry, could eventually lead the United States Postal Service to reduce delivery to three days a week.
This issue's Shoptalkers: Fred Davis, CEO of Strategic Perception; Eric Hogensen, president of HSG Campaigns; Douglas Herman, partner at The Strategy Group; and Vince Monaco, owner of the Monaco Group.
If you’re a first-time candidate, you’ll soon discover that a lot of people are going to give you their two cents about your campaign. The thing is, many of them have no idea what they’re talking about.
Here are five terrible pieces of advice that you are likely to hear, and the facts that you need to remember.
With the Trump Administration faltering, we expect 2018 to be a good year for Democrats. A lot of people are thinking about running for the first time next year. Maybe you're one of them!
Here are our top four tips for starting your campaign...
“The team at HSG Campaigns has a strong understanding of elections and the voters who participate in them. They work fairly with you and are able to provide great advice, clarity, and support. I would recommend them to my fellow city and district administrators for their own ballot measures.”
- Brian Saeki, City Manager, Covina, California
This week Dave is recommending, The Oregon Trail: A New American Journeyby Rinker Buck.
"In 2011, Buck and his brother decided to get a covered wagon and mules to re-create the journey of the Oregon Trail. Part history, part diary, The Oregon Trail rediscovers and brings alive an often-forgotten but monumentally important episode of American history."
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