The numbers are staggering. Since 2007, mail volume in the United States has dropped by 43.1 billion pieces, post office visits are down by 200 million, and retail transactions have decreased at least $2 billion. The figures, worry some in the direct mail industry, could eventually lead the United States Postal Service to reduce delivery to three days a week.
This issue's Shoptalkers: Fred Davis, CEO of Strategic Perception; Eric Hogensen, president of HSG Campaigns; Douglas Herman, partner at The Strategy Group; and Vince Monaco, owner of the Monaco Group.
If you’re a first-time candidate, you’ll soon discover that a lot of people are going to give you their two cents about your campaign. The thing is, many of them have no idea what they’re talking about.
Here are five terrible pieces of advice that you are likely to hear, and the facts that you need to remember.
"I know firsthand the high-quality work HSG Campaigns has done in Los Angeles and across California. Eric Hogensen and his team have a talent for creative communications, strategic targeting, and innovative campaign practices. A Democrat running for office in California should definitely consider them for their campaign."
- Eric C. Bauman, Chair, Democratic Party of California
Mark is recommending The Gatekeepers: How the White House Chiefs of Staff Define Every Presidency by Chris Whipple.
“The White House Chief of Staff has always been a fascinating position in American government. It's an un-elected person who can often serve as a co-president, involved in every decision of the White House. Whipple analyzes all former White House Chiefs of Staff and how each of their unique styles impacted the presidents they served. From the major successes of James Baker and Leon Pannetta, to the disaster that was H.R. Halderman. A satisfying read, Whipple takes you behind the scenes for major events in the history of the White House. Any West Wing fans who idealized Leo McGarry should pick this up, I highly recommend this book.”
"Blending innovative products with top-notch service, HSG Campaigns has the experience every candidate needs to help shape their winning campaign. When I ran for Los Angeles City Council, Eric and his team went above and beyond to support my campaign from Day One to Election Day. With that level of dedication and service, I strongly recommend them for your campaign."
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