The numbers are staggering. Since 2007, mail volume in the United States has dropped by 43.1 billion pieces, post office visits are down by 200 million, and retail transactions have decreased at least $2 billion. The figures, worry some in the direct mail industry, could eventually lead the United States Postal Service to reduce delivery to three days a week.
This issue's Shoptalkers: Fred Davis, CEO of Strategic Perception; Eric Hogensen, president of HSG Campaigns; Douglas Herman, partner at The Strategy Group; and Vince Monaco, owner of the Monaco Group.
If you’re a first-time candidate, you’ll soon discover that a lot of people are going to give you their two cents about your campaign. The thing is, many of them have no idea what they’re talking about.
Here are five terrible pieces of advice that you are likely to hear, and the facts that you need to remember.
“As a new candidate, HSG Campaigns was so helpful to my campaign. They helped coach me and show me how a campaign should be run, and they produced great mail and other media to support me. HSG Campaigns knows how to win!”
— Marisol M. Uribe, Board Member, Montebello Unified School District
This week Mike is recommending "The World Until Yesterday." by Jared Diamond.
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“The advances in technology have happened so quickly that we forget that it was ‘only yesterday’ that we all lived in traditional societies. These cultures had radically different practices on how they raised children, cared for the elderly, resolved conflicts, and more. Jared Diamond doesn’t glorify the past or champion the present; instead he explains valuable lessons that we can learn from traditional societies.”
“Running for office is a lot of work, and there is a lot of negativity you will have to face. Eric and his team are up for the challenge if you are. I can tell you from experience that they will work hard, organize quickly, and will collaborate closely with you. I cannot recommend them enough.”
— Keri Kropke, Board Member, Brea Olinda Unified School District
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