At HSG Campaigns, we're always looking for new, innovative ways to give our clients an advantage in the next election. Here are some of the exciting new things in the world of digital ads...
1. Sending display and pre-roll ads to your mail list
Geo-fencing allows campaigns to target people at their exact locations. It's a favorite tool of legislative advocacy, targeting buildings where decision makers log online. But it can also be used to target the homes of known voters. Imagine digital ads that mirror your mail piece, targeting the same homes as the ones on your mail list. We can do that now.
2. Affordable, easy-to-make videos for social media
No medium is more captivating than a video. But for so long, videos weren't an option for campaigns with limited time or financial resources. But in the last couple of years, several affordable (or even free) services have become available, allowing us to create simple but captivating videos. Splicing together videos with campaign photos, stock clips and music, and your message is a great way to reach voters, especially on Facebook and Instagram.
Campaigns are starting to move into the age of the bots. Accounts on messaging programs can be set to bring in automatic responses. These can be great for supporter data acquisition or even persuasion. One of the most interesting cases was in the UK last year, where a bot was employed to get Tinder users to vote Labour.
"Why I Chose HSG Campaigns"
"When I ran for school board, I brought on HSG Campaigns because I knew the great work they have done in Long Beach and other school board races. They had a strong understanding of what my campaign needed to do to win, planned out our budget and communications, and executed it seamlessly. They were calm under pressure and brought a strong, steady hand. They will make a valuable addition to your campaign team."
— Dr. Juan Benitez, LBUSD Board Member-Elect
HSG worked with Dr. Benitez's successful campaign this Spring. We are excited to have elected a strong, pro-public education candidate. As the parent of an LBUSD student and an educator for over 20 years, we know he has the experience and perspective to get things done.
What We're Reading
This week Dave is recommending How Not to Be a Boy by Robert Webb.
"As a lover of British comedy, I have always appreciated the work of Robert Webb and his comedy partner, David Mitchell, so I read both of their memoirs. And while Mitchell's is also a great read, Webb took his in a much more fascinating direction. From a stream of consciousness he gradually unwraps his earliest memories, many of them painful, and slowly unfolds a story about the difficulties so many boys experience growing up in the patriarchy. He then identifies the ways he has helped reinforce that culture and how he's trying to correct course for his own children. To my surprise, this is one of the best books I've read so far this year."
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-Eric, Dave, Mark