A website is a great way to interact with voters and allow them to research your positions. However there are many things to keep in mind when designing your website.
1. Take advantage of modern website creators:
Gone are the days when you need a dedicated web designer to create the perfect page for you. There are numerous places that make website creation simple and easy, like Squarespace and Wix. Do some basic research and find a provider and site that works for you.
2. Keep it simple:
As with most things in campaigns, it is easy to get carried away with all the bells and whistles that come with the modern website creators. Your website needs to allow voters to learn about you, contact you, and support you. A simple and clean design achieves those purposes.
3. Make sure your domain is easy to type:
Once again simplicity is the key here. If you plan on putting your URL on a palm card or piece of mail, make sure it is easy to read and type in. Voters aren’t going to spend extra time if they are struggling to type in a long, confusing URL.
4. Make it easy to find anything:
If a voter wants to find something out about you, your website is a place they will often look. Don’t make it difficult for them to find something. This is doubly true for contributions. You should always be able to get to the donation part of your site with one click from anywhere on the site.
5. This is your chance to use details, don’t abuse it:
Your website is the one place where you can spell out details in their full glory. The problem is many candidates forget is the rule of being concise. Make good use of the phrase “click to read more.” You want to make it easy and simple to read about any issues, and then give people the option to read the detailed plan.
"Why I Chose HSG Campaigns"
I know firsthand the high-quality work HSG Campaigns has done in Los Angeles and across California. Eric Hogensen and his team have a talent for creative communications, strategic targeting, and innovative campaign practices. A Democrat running for office in California should definitely consider them for their campaign.
— Eric Bauman, Chair, California Democratic Party
What We're Reading
Mark is recommending The Gatekeepers: How the White House Chiefs of Staff Define Every Presidency by Chris Whipple.
“The White House Chief of Staff has always been a fascinating position in American government. It's an un-elected person who can often serve as a co-president, involved in every decision of the White House. Whipple analyzes all former White House Chiefs of Staff and how each of their unique styles impacted the presidents they served. From the major successes of James Baker and Leon Pannetta, to the disaster that was H.R. Halderman. A satisfying read, Whipple takes you behind the scenes for major events in the history of the White House. Any West Wing fans who idealized Leo McGarry should pick this up, I highly recommend this book.”
The New HSG Website is Live
We are excited to announce the launch of our new website, HSGCampaigns.com. Check it out! Read case studies by Dave on past campaigns. Learn about our team and browse our past advice columns.