Only a few years ago, videos were a medium that only large, TV-focused campaigns could afford. That's all changed. Videos are incredibly captivating, and thanks to several new services, producing them and getting views is easier than ever before.
Here are our 3 tips for using inexpensive videos for your campaign.
1. Pick a service for creating simple videos.
There are many options to choose from. 30Second Explainer Videos creates short, animated videos for businesses, but the Whiteboard style also works great for candidate campaigns. There are also several companies (Rocketium, Animoto / Animaker, Showbox) that allow you to create your own videos in-house, even if you don't have any experience with editing. These cater well to social media feeds.
2. Plug your videos into social media.
Whether you are doing expensive, professionally-produced videos meant for television, or affordable explainer videos like the ones described above, you need to be advertising them on social media, particularly YouTube and Facebook. Services like HootSuite can help. Boosting the ads to your target audience is easy and, for local races, is one of the best ways to raise your name ID.
3. This can't wait until the last minute.
Developing your social video plan early will allow you to tell your story to voters over the course of several weeks. Plus you'll want to get registered as a political advertiser with Facebook right away. The process takes several weeks, so you'll want to start it at least a month before Election Day!
"Why I Chose HSG Campaigns"
"Eric and his team have helped us win several tough campaigns. The direct mail and campaign literature they produced was visually striking and effectively conveyed the messages and values we wanted to express to the voters. I highly recommend HSG Campaigns for organizations that want to have an impact in the next election."
—Rusty Hicks, Executive Secretary-Treasurer,
Los Angeles County Federation of Labor
What We're Reading
This week Dave is recommending "California: A History" by Kevin Starr.
"Raised in Wisconsin, I never had an opportunity to learn much about my adopted home state of California growing up. In 'California' Starr provides a solid, easy-to-read survey of the state's history from the early days of Spanish exploration all the way through to Jerry Brown's second administration. I definitely recommend it to my fellow transplants."