Should you DIY your Campaign?

Why You Shouldn't "DIY" Your Campaign

Once in a while, we still meet the occasional candidate who wonders why he or she even needs a campaign consultant. How hard can a campaign be, anyway? Trust us, it's hard. Unless you're running for a very small local office, you will need a consultant. Here's the top reasons why.

1. Consultants Know the Players

Party officers, union leaders, and other big political players meet new candidates for different offices all the time. Nobody will be immediately impressed by you because you're a candidate. In fact, their instincts are to be skeptical of you. Having a consultant not only gives you more legitimacy as a candidate, but your consultant often knows the individual you are trying to meet with and can help make it happen.

2. Consultants Know the Vendors

Campaigns are short-lived, but consultants are in the marketplace for years. In the time it will take you to research printers, graphic designers, media rate cards, mail houses, and pollsters, you will lose the opportunity to do the campaign's primary job, talking to voters! Consultants will know the vendors, the prices, the market, the political environment, and the strategy.

3. Consultants Keep You Honest

It's easy to say you will make fundraising calls, go out canvassing voters, and practice your stump speech. Following through on those commitments is the hard part. The same way a physical trainer will help you make sure you actuallyexercise, your consultant will help you make sure you actually campaign. They will check in regularly for updates on your progress toward meeting your goals for fundraising, doors knocked, and public speaking skills.


Why I Chose HSG Campaigns"

"Eric Hogensen is not just a strong political strategist, he is also a friend and adviser to his clients as he works with them on challenging campaigns. I have been very happy with the products and services his firm has delivered for my campaigns, and I would recommend them to any candidate or organization that hopes to have an impact in their election."

- Doug Otto, President, California Community College Board Of Trustees

What We're Reading

This week Eric is recommending The Start-Up J Curve: The Six Steps to Entrepreneurial Success.

"Startups are hard. As I work on building TenMoreVotes, I'm trying to learn as much as possible about starting this kind of company. This book was really helpful. Breaking the startup 'cycle' into six stages, this book creates a framework to build a company. I strongly recommend it if you are interested in the startup process."


Join Us Friday, May 12th, in Milwaukee!

Dave is getting married in Milwaukee next month, and the day before the wedding, we will be having a get-together in the bar beneath our old office. Come by to celebrate and catch up.

Where: The Highbury Pub

Address: 2322 S. Kinnickinnic Ave, Milwaukee, WI

Time: 3pm

If you're in town, we hope you will join us!

- Eric and Dave
HSG Campaigns