The Future of Voter Mobilization
According to the California Secretary of State's 15-Day Report of Registration, there are 17,915,053 registered voters in California. That's nearly 1.8 million more voters in California than we had in the 2008 Presidential Primary!
So how do you mobilize California's growing voter base in 2016 and around the country? You might want to check out these 5 New Voter Mobilization Apps, Companies, and Ideas that are paving the way in modern political campaigning.
- Ten More Votes - Ten More Votes is a mobile voter contact app that allows campaign staff and supporters to call voters directly from their smartphones without the need of campaign phones, call sheets, or scripts.
- "Catch and Release" - When using "Catch and Release" a robo-call touches a voter and asks them to record a message for their representative about an important issue. Later, before Election Day, the voter receives an auto-dialed follow up that includes their recording played back to them, and information on how, where, and when to vote.
- Variable-Printed Direct Mail - This has been around for some time, but it is still rarely used. With variable-printed direct mail each piece looks tailored fit for the recipient, with their name, voting history, and even directions to their polling place.
- Hustle and Handstack - Both apps provide a great way to scale person-to-person text messages with voters or supporters, directing them to take action.
- RVM On-Demand - With RVM On-Demand you can automatically send single Ringless Voicemail Drops to target individuals and make follow up calls for you.
"Why I Chose HSG Campaigns"
"Blending innovative products with top-notch service, HSG Campaigns has the experience every candidate needs to help shape their winning campaign. When I ran for Los Angeles City Council, Eric and his team went above and beyond to support my campaign from Day One to Election Day. With that level of dedication and service, I strongly recommend them for your campaign."
- Joe Buscaino, Los Angeles City Councilmember, District 15
What We're Reading
This week, Eric is recommending another favorite from his collection: Grit - The Power of Passion and Perseverance.
"According to Duckworth, 'the secret to outstanding achievement is not talent but a special blend of passion and perseverance she calls Grit.' Duckworth ingrains this lesson in her book reminding us that, 'at various points in big ways and small, we get knocked down. If we say down grit loses, if we get up grit prevails.' For any reader interested in understanding the ins-and-outs of our motivations and ambitions, I highly recommend Grit: The Power of Passion and Perseverance."
-Eric, Dave, Jeremy