HSG Campaigns

Do voters appreciate a bitter campaign when it’s waged by both sides?

admin — Thu, 03 May 2012 15:54:32 +0000

This presidential election is destined to be one of the ugliest in history. That’s the consensus building among political observers about the tone and tenor of the 2012 campaign. “It terms of the volume, this probably will be the most negative campaign in modern times,” former Florida Gov. Jeb Bush (R) recently told Newsmax.

Democrats seem to [...]

Friend of HSG, Joe Buscaino, Looks to Develop L.A. Waterfront

admin — Tue, 01 May 2012 16:59:27 +0000

Is L.A. Live a model for redevelopment along waterfront areas in and around San Pedro? It might seem an unlikely suggestion, but for a new Los Angeles City Councilman, there is a definite precedent in Downtown.

Joe Buscaino, who was sworn in as the representative of the 15th Council District [...]

Are We Headed for 3-Day Mail?

admin — Mon, 30 Apr 2012 20:02:35 +0000

The numbers are staggering. Since 2007, mail volume in the United States has dropped by 43.1 billion pieces, post office visits are down by 200 million, and retail transactions have decreased at least $2 billion. The figures, worry some in the direct mail industry, could eventually lead the United States Postal Service to reduce delivery to [...]

Our Big Wins Last Night

Dave — Wed, 09 Nov 2011 22:21:29 +0000

Last night was a great night for HSG Campaigns and for progressives all across the country.

In Los Angeles, HSG Campaigns client and first time candidate Joe Buscaino won his primary for the LA City Council. He managed to upset his opponents from the political establishment and now moves into a run-off election for Congresswoman [...]

Utilizing Old and New Media to Win

Dave — Thu, 13 Oct 2011 19:00:46 +0000

At HSG Campaigns, we have also been excited about the opportunities presented by QR codes, and we recently tested one out.

In the past few years, we have written extensively on the subject of new media in politics, and nowadays it seems to be what everybody is talking about.

Late last [...]

Politics is Marketing — by Ben Donahower

Dave — Thu, 25 Aug 2011 20:28:53 +0000

Summary: Ben Donahower explains how we can use tested marketing principles in political campaigns.

Note: This is a guest blog post and the views and opinions in this piece do not necessarily represent the views and opinions at HSG Campaigns.

The better we understand marketing the more likely our candidates get elected and our causes [...]

Milwaukee Suburbs Become Focal Point for Wisconsin Recalls

Dave — Fri, 22 Jul 2011 13:56:31 +0000

Summary: State Representative Sandy Pasch is now Democrats’ #1 candidate for taking back the State Senate.

With the victory of State Senator Dave Hansen (D-Green Bay) on Tuesday, one recall election is done with 8 to go.

Democrats, who currently hold no state chamber or office of significance in Wisconsin, need to net 3 seats [...]

The Rise of Bachmann

Dave — Tue, 12 Jul 2011 17:07:35 +0000

Summary: The darling of the Tea Party has taken center-stage in the GOP presidential race, but does she have what it takes to win?

We seem to think that the month before the 2008 general election was about the economy or all the momentum Barack Obama had over John McCain. The truth is that the [...]

The GOP, IE’s, and GOTV

Dave — Mon, 13 Jun 2011 20:11:42 +0000

Summary: The dynamics of Get-Out-the-Vote in the era of Citizens United.

An interesting pair of articles from the National Journal caught my eyes last month.

The first one had to do with the Republican Party’s GOTV operation (better known on their side as the 72-Hour Program). Two years ago